We even scoured the top 400 most popular Ok Cupid profiles—the hottest people on the site in ten US cities—to see what their profile pics could tell the rest of us about attracting a date.
We couldn’t have done any of this without the help of the data maestros at Match and Ok Cupid: Christian Rudder, cofounder and president of Ok Cupid, and Jim Talbott, director of consumer insights at
Men who refer to women as "females" or "women" rather than "girls" are more likely to find a mate, as are men who use the word "whom" (31 per cent more online communication).
Smiley face emojis work unexpectedly well online - indeed, according to Match's latest survey, people who use emojis end up having more sex.
You’ll come across as condescending and judgmental. Don’t pretend to have a better job than you do, or that you’re more prepared for long-term commitment than you currently are. Be concise, clear, and watch out for typos and grammatical errors. Related to #6: Don’t be too vague or use too many clichéd phrases. Be careful to screen your photos, too: Don’t upload a pic of yourself in front of your new home, for example. Don’t list the qualities you believe you “deserve.” Instead, focus on what you have to offer. If you can’t put the time into filling out a simple dating profile, why would an interested guy/gal assume you’d put the time investing into getting to know them? My friends could better answer this for you.” Good luck!"Electronics", bizarrely, works well for both sexes.Liking Radiohead, Homeland, Pulp Fiction and The Great Gatsby are effective date words, and mentioning cats is fine, as long as you don't say "my cats".These guys and their data teams ran queries of all kinds and pulled spreadsheet after spreadsheet of information to try and answer our strange questions.We also needed Ok Cupid to get permission from their users to enable us to publish those popular profile pics. Users skim profiles looking for a reason to send a message or dismiss (hint: do not mention your mom or exes).