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With an (estimated) 35 million unique monthly users, has the largest active membership of all the dating sites out there - and for good reason, however with some caveats: it's geared more towards folks looking for long term relationships, you'll want to carefully craft your profile to focus on such, and make sure you carefully review all emails for potential romance scams, as Match seems to attract more than their fair share of mysterious strangers trapped in Nigeria.

More » The largest of the free dating sites, POF boasts an (estimated) 23 million unique members using the site every month.

To be sure, many people remain puzzled that someone would want to find a romantic partner online – 23% of Americans agree with the statement that “people who use online dating sites are desperate” – but in general it is much more culturally acceptable than it was a decade ago.

Online dating has jumped among adults under age 25 as well as those in their late 50s and early 60s.

Not only are they profitable, in 2008, online dating sites were credited with helping set-up over 120,000 marriages. Unknown to many, these sites typically generate more revenue than online pornography, despite the discovery of occasional scandals.

Digital music and video games are the first and second most popular paid sites.

With over 20 million members, radio and TV advertisements and a vast internet presence, they are truly an effective income-generator. charges .99 for a one-month membership while boasting about its 29 million members.

x By continuing to use Match, you agree to accept the installation of cookies so we can give you the best experience possible and tailor services and promotions to your interests. Match singles nights and events give members the opportunity to get together at venues near them and share a drink, enjoy an activity and get to know each other.

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Today, nearly half of the public knows someone who uses online dating or who has met a spouse or partner via online dating – and attitudes toward online dating have grown progressively more positive.

Today, 12% of 55- to 64-year-olds report ever using an online dating site or mobile dating app versus only 6% in 2013.

The Internet has changed the way we get our news, watch television, read books and shop. In fact, online dating sites rank as the third most popular compared to other paid content sites that fill the Internet.

More » Zoosk hosts an estimated 11.5 million unique users a month, and it's easy to see why: the sign-up is quick and easy, there's little to no profile writing needed, and the search features prominently display photos.

Having said that, I've found a larger-than-average number of folks looking only for something casual here (likely due to the lack of time investment needed to join), and I've yet to hear of any successful relationships come out of the site (where readers tell me they've met The One, or something equally special, on the site).

These projections are based on the continued integration of the digital world into everyday life.

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